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Reggae legend Bob Marley’s name is being used to market an international cannabis brand after a tie-up between the singer’s family and US private equity group Privateer Holdings.
The product will be sold as “Marley Natural” in a deal which Privateer claims will “honour the life and legacy” of the Jamaican behind hits including I Shot the Sheriff and No Woman, No Cry. It will also tap into the Jamaican’s “belief in the benefits of cannabis”.
The products are due to come on to the market in 2015 in areas where cannabis use has been legalised.
More @ http://www.telegraph.co.uk/finance/newsbysector/pharmaceuticalsandchemicals/11238737/Bob-Marleys-name-used-to-market-legal-cannabis.html
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